Publicity Tips and Advice
Kate Bandos of KSB Promotions regularly presents workshops at the Independent Book Publishing Association (previously known as Publishers Marketing Association — ibpa-online.org) Publishing University.
She also contributes articles to the IBPA newsletter, Independent.
Here are a few of the articles and workshop handouts. They will rotate regularly, so check back often for free helpful advice.
- Recommended General Book Promotion Timeline (PDF)
- Publicity Overview (PDF)
- Publicity Checklist (PDF)
- You May Want to Hire a Publicist If... (PDF)
- You May Want to Do Your Own Publicity If... (PDF)
- Miscellaneous Media Kit Tips (PDF)
- The Right Promotional Campaign (PDF)
- Selling the News Value of Your Book to the Media (PDF)
- You Can Hire a PR Expert To... (PDF)
- Where to Find PR Experts (PDF)
- KSB Publicity Resources (PDF)
- Author's Questionnaire (PDF)
- What Do You Do When You Hear "No Thank You"? (PDF)
- Elements of a Good Physical Media Kit (PDF)
- Elements of a Good Online Media Room (PDF)
- Ten Precepts for Pitching the Media (PDF)
- Books and Hooks (PDF)
- Sparking New PR Coverage for "Not So New" Titles (PDF)
